Marketing is the most important task you can do in your business. Implementing consistent marketing strategies is key to your success and survival. The main function of your business is marketing.
What is marketing? Marketing is communicating your value in a way that makes the potential customer want to do business with you.
But what customers really want to know is how their life will be different once they give you money for your product or service. They want to know what the transformation will be. Clearly communicating the transformation that takes place for your customer once they purchase your product or service is an extremely important part of the marketing process (if not THE most important).
The other part of the marketing process is delivering the right message to the right market using the right media. You must know who you are targeting, where they are, what they want, and why they want it.
Marketing is NOT all about promoting and selling. Marketing is NOT advertising although advertising can be part of your overall marketing process. Marketing will shorten the sales cycle. If you're marketing is effective, your prospects will be presold when you get to them.
"The aim of marketing is to make selling superflous. The aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself. Ideally, marketing should result in a customer who is ready to buy." - Peter Drucker
Great marketing attracts the right people…and repels the rest. It’s just as important to attract the right people as it is to repel the wrong people.
Notice I haven’t mentioned your website, social media, YouTube, video, or any other “tools”. The tools are useless if you do not have the right message and your target market clearly defined. For that reason most of what I do revolves around copywriting (writing words that sell your stuff).
I can build your website, lead generation landing page, launch a Facebook Ad campaign, create your sales funnel, set up your autoresponder, and set up all the other marketing tools you will need to effectively market your business. But my main focus is always getting the right message to the right audience. And making sure you are found in the right places. The tools we use to accomplish this are always secondary.
You can find people who can build your website, set up your social media, etc., but it’s very difficult to find someone who can build your online presence AND set everything up so it makes money versus just having a “pretty” website.
Here is the bottom line…I’ve been doing this a long time and can help you focus on the right things at the right time to accomplish what you want to accomplish. I will work with you to create all the marketing assets - website, sales funnel, professional email provider, autorepsonder, etc. - to generate more leads; convert those leads to sales; and increase your profits; and grow your business. But, as always, my main goal is to make you more money than you are paying me.
Call me at 615-308-8078 to discuss your business needs.
Your business has unique needs when it comes to marketing your products and services. Our first phone call is a free 45-minute discovery session where I will learn more about you, your business, and your business goals. Looking forward to speaking with you.
- Matt McKinney
"I have been in business for 3 years, and have run other peoples business’s for 11 years. I have attended several “marketing” seminars and classes all over the country. I am now a small business owner in the process of becoming a large business owner. I have read many marketing and self help books, 7 Habits of Highly Effective People, and Guerilla Marketing to name a few. Mike Coleman was able to “paraphrase” all that I have learned in to an easy, enlightening process. With his experience and knowledge I have saved thousands of dollars on marketing and advertising, money that I can actually put into growing my business. Rarely in this business do you meet people who are actually concerned about your bottom line and your growth. I am a big Dave Ramsey fan, and he preaches that all his advisors have the heart of a teacher, well Mr. Coleman definitely falls into that category. I know without a doubt that you will get more than you paid for, and what you get will last the life of your business. Even though he provides consulting services, I almost consider him an employee of my business, my personal marketing department."