Marketing is THE most important task you can do in your business. It’s where you should be spending most of your time and money. Without a steady stream of customers coming into your business or buying your services, you will not succeed. Great marketing will keep your pipeline full of qualified prospects that will eventually become paying clients.
I like using Dan Kennedy’s Marketing Triangle as an example when explaining marketing to someone. Marketing is delivering the right message to the right market using the right media. If your business is not growing, then one of these three things is not in line with your product or service.
To further define marketing, it is communicating your value in a way that makes the potential customer want to do business with you. (Your ability to communicate your value to the marketplace is a huge determining factor in how much money you make in your business.)
Great marketing will shorten the sales cycle. If you're marketing is effective, your prospects will be presold when you get to them. Marketing is NOT all about promoting and selling. Marketing is NOT advertising although advertising can be part of your overall marketing process.
"The aim of marketing is to make selling superflous. The aim of marketing is to know and understand the customer so well that the product or service fits him/her and sells itself. Ideally, marketing should result in a customer who is ready to buy." - Peter Drucker
Great marketing attracts the right people…and repels the rest. It’s just as important to attract the right people as it is to repel the wrong people.
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Are you ready to start marketing your business and attracting the customers and clients you really want to work with? Let's work together to make it happen!
I will work with you to develop a solid, multi-channel marketing system that has been proven to get results. You will have marketing assets versus just a one off mail piece or a “pretty” website. A marketing asset will work for you over and over again with very few tweaks. You will have a marketing system that is repeatable, measurable, and trackable.
Even though I will work with you to create all your marketing assets - lead generation landing page; a professional email service provider and autoresponder; a sales funnel; direct mail campaign; or a Facebook Ad or Google Ad - most of what I do revolves around copywriting (writing words that sell your stuff).
After over 12 years of working with hundreds of clients one-on-one and in group settings, I know how to help you focus on the right things at the right time to accomplish what you want to accomplish.
So let's schedule a time to talk. Call me anytime at 615-308-8078. If I am unavailable, leave a short message, and I will call you back within 24 hours of receiving your call.
- Matt McKinney
"I have been in business for 3 years, and have run other peoples business’s for 11 years. I have attended several “marketing” seminars and classes all over the country. I am now a small business owner in the process of becoming a large business owner. I have read many marketing and self help books, 7 Habits of Highly Effective People, and Guerilla Marketing to name a few. Mike Coleman was able to “paraphrase” all that I have learned in to an easy, enlightening process. With his experience and knowledge I have saved thousands of dollars on marketing and advertising, money that I can actually put into growing my business. Rarely in this business do you meet people who are actually concerned about your bottom line and your growth. I am a big Dave Ramsey fan, and he preaches that all his advisors have the heart of a teacher, well Mr. Coleman definitely falls into that category. I know without a doubt that you will get more than you paid for, and what you get will last the life of your business. Even though he provides consulting services, I almost consider him an employee of my business, my personal marketing department."