Need To Communicate Your Message More Effectively?
“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” – Mark Twain
Copywriting is writing words that sell. It is putting words together in a way that encourages visitors to your website, readers of your ad, email recipients, and people you meet in person to take a specific action that ultimately leads to a sale. Creating content using direct response copywriting strategies can make all the difference in how efective your website is at concerting leads to sales.
Having strong copy on your website and in all your other marketing materials will have a dramatic impact on the response you get from your intended audience. And when you combine great copywriting with direct response marketing strategies, you have something that is almost magical. Words matter!
You will use direct response copywriting everywhere...on your website, social media, video scripts, brochures, direct mail campaigns, newsletters, blog posts, one-on-one sales meetings, business cards, magazine ads, postcards, sales presentations, radio or TV commercials, and anywhere else where you are trying to share information leading the reader (or listener) to make a buying decision.
Being a great copywriter involves several skills including research, interviewing, editing, planning and implementing marketing campaigns. A great copywriter has skills beyond just writing. Don't make the mistake of trying to get your cousin, niece, "a guy who knows how to write", or some other person who is not well-versed in direct response copywriting.
"I had one session with Mike to rewrite the About Page on my website. I do not like to write, but Mike made the process fun and painless. After we were finished, I had the exact message I was trying to communicate to my target audience. Within a few days, I made several sales, which more than paid for Mike's services. One of my customers actually emailed me to tell me she decided to purchase after reading my About Page."
- Kanetha Coffman, Business Owner