Having strong copy on your website and in all your other marketing materials will have a dramatic impact on the response you get from your intended audience. And when you combine great copywriting with direct response marketing strategies, you have something that is almost magical. Words matter!
What is copywriting?
Copywriting is writing words that sell. It is putting words together in a way that encourages visitors to your website, readers of your ad, email recipients, and people you meet in person to take a specific action that ultimately leads to a sale.
Where will you use copywriting in your business?
Website, social media, video scripts, brochures, direct mail campaigns, newsletters, blog posts, one-on-one sales meetings, business cards, magazine ads, postcards, sales presentations, radio or TV commercials, and anywhere else where you are trying to share information leading the reader (or listener) to make a buying decision.
What does a copywriter do?
Being a great copywriter involves several skills including research, interviewing, editing, planning and implementing marketing campaigns. A great copywriter has skills beyond just writing.
What is the process for working together?
The first step is to contact me to schedule a complimentary 20-minute phone consultation to discuss your project. Then if we decide to move forward, we will schedule a more in-depth interview either in-person or with a phone call depending on where you are located. Once I have all the information I need, I will begin the research phase and start writing your copy. Once I have a first draft completed, we will schedule another meeting to review everything. You will have the opportunity for two revisions before the final draft is delivered. Your investment will depend on the scope and size of the project.
“The difference between the right word and the almost right word is the difference between lightning and the lightning bug.” – Mark Twain