“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” – Mark Twain
Having strong copy on your website and in all your other marketing materials can have a dramatic impact on the response you get from your intended audience. And when you combine great copywriting with direct response marketing strategies, you have something that is almost magical. Words matter!
What is copywriting?
Copywriting is writing words that sell. It is putting words together in a way that causes visitors to your website, readers of your ad, people you meet in person to take a specific action that ultimately leads to a sale.
Where will you use copywriting in your business?
website, social media, video scripts, brochures, direct mail campaigns, newsletters, blog posts, one-on-one sales meetings, business cards, magazine ads, postcards, sales presentations, radio or TV commercials, and anywhere else where you are trying to share information leading the reader (or listener) to make a buying decision.
What does a copywriter do?
Being a great copywriter involves several skills including research, interviewing, editing, planning and implementing marketing campaigns. As you can see, a great copywriter has skills beyond just writing.
What is the process for working together?
The first step is to call me at 615-308-8078 to schedule a complimentary 30 minute phone consultation. Then if we decide to move forward, we will schedule a more in-depth interview either in-person or with a phone call depending on where you are located. The interview is the first step in the copywriting process. Once I have all the information I need, I will begin the research phase and start writing your copy. Once I have a first draft completed, we will schedule another meeting to review everything. You will have the opportunity for two revisions before the final draft is delivered. Your investment will depend on the scope and size of the project.
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- Kanetha Coffman, Fly High Cheer Hair
"I had one session with Mike to rewrite the About Page on my website. I do not like to write, but Mike made the process fun and painless. After we were finished, I had the exact message I was trying to communicate to my target audience. Within a few days, I made several sales which more than paid for Mike's services. One of my customers actually emailed me to tell me she decided to purchase after reading my About Page."