Mike Coleman Marketing
Home Page Makeover
If you already have a website, but know you need to beef up your content...you are in the right place!
Do you get compliments on how great your website is but then nobody seems to be picking up the phone to call you after visiting your website or inquiring via email? You could have a copy (or content) problem.
Having well-written direct response copy on your Home Page is more important than anything else on your website. Unfortunately, many web designers are focused on design rather than creating a website that actually makes money. I would rather have an ugly website that produces income than an award winning site that makes no money.
But the good news is you can have both a great looking website and great copy on your website that does a great job of selling your products and services. The key to making it work is writing your copy in a way that sells without selling. Your goal is to be the guide for your website visitor. Your goal is not to overwhelm them with information about you and your company. They are coming to your site because they have a problem. They are visiting your website to see if you are the one to solve it.
Here is my process:
- The first step is to create your one-liner (or defining statement). We will work together to create one or two sentences that clearly communicate what you do, who you serve, and the transition they will experience as a result of purchasing your product or service. You will use this everywhere - on your website, in your emails, in one-on-one networking situations, direct mail, brochures, videos, and in all your marketing collateral. Deliver your one-liner to the right market and your sales will skyrocket.
- The next step is to rewrite your Home Page copy. Your website visitors need to see interesting, compelling copy that lets them know you understand what they are going through and you are the best person to help them. They do not need to see a lot of content about you and your company. They don't care about you until they know you can help them.
- We will review a couple of your other key pages to make sure everything is written in a way that gives your website visitor the information they need and drives the sales process forward.
- Work with you to improve your SEO (search engine optimization). Keyword research is part of the copywriting process for any copywriting project I deliver. You will learn what your main keywords are and how to best use them in all your online collateral.
Everything is written using proven direct response copywriting that leads them to making a buying decision without them feeling like they have been sold. People love to buy things, but hate to be sold.
If you have a great one-liner and great copy on your website using proven direct response copywriting strategies, you will get better results from not only your website, but from all your marketing both online and offline.
Click Here to schedule your FREE 30-minute discovery session.