“Business has two and only two functions – marketing and innovation. All the rest are costs.” -Peter Drucker
Are you a business owner who wants to develop a solid, proven, and unshakeable foundation for marketing and growing your business?
Then you are in the right place…
If you are like most business owners, you sometimes feel overwhelmed by all the options you have available to market your business. One week you are trying social media. The next week you may post a video on YouTube. Or set up a Facebook Ad. Then you send out a direct mail piece or go to a networking event. But nothing seems to be working for you. You are spending money, spending time, and seemingly doing everything “right”, but not getting the results you want. It can be stressful. It can be frustrating. I get it because I’ve been there, done that, and got the t-shirt.
That is what led me to develop a simple three-step framework to help you create marketing assets and marketing systems to generate more leads; convert those leads to paying customers; increase profits; and grow your business.
These three steps are nothing new. This is not earth shattering information to most business owners. It is simple and straightforward. Unfortunately, because of its simplicity, some business owners will ignore it and move on to the latest bright, shiny object (and waste a lot of time and money). DO NOT make that mistake.
These three steps have been proven to work for EVERY BUSINESS whether you are an online business, a brick and mortar location, or a combination of the two.
Here are the three steps.
Build your list.
Create great content using proven direct response copywriting strategies.
But I do not want to mislead you. This is a simple process…but it is not easy. There are several strategies that must be implemented within each of these steps. There are specific tools you will need to use within each of the steps. But if you are always focusing your efforts in one of these three key areas, you will win.
This is not a "quick fix". It will take time. It will take some work on your part. And your part may simply involve you being available as an SME (Source Matter Expert), because nobody knows your business like you know your business. But I will be there to guide you every step of the way and do most of the “heavy lifting”.
The “heavy lifting” could include creating a lead generation landing page; setting up an automated email sequence using a professional email service provider; developing a sales funnel; direct mail campaign; or setting up a Facebook Ad or Google Ad. I can do all of the above for you. These are a few of the tools we will use to grow your business.
BUT the work I do always has one purpose…MAKE YOU MONEY…PERIOD!
For that reason, my main focus is always on your content (or copywriting). If this piece is not right, then none of the tools mentioned above will work. Your content must clearly communicate what you do, who you serve, and the transformation that takes place for your customer as a result of using your product or service.
It's also important to implement direct response copywriting strategies in all your marketing materials by creating a solid offer with a strong call to action that leads your prospect to eventually make a decision to buy. This strategy will be implemented on your website, social media, video, podcast, sales funnels, in your direct mail campaigns, and in any other marketing materials you are using to market your business.
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Here's the bottom line...I will work with you to implement the right things at the right time to help you get the results you want – getting more leads, converting those leads to paying customers, increasing profits, and growing your business.
My only goal in working with you is to make you more money than you are paying me.
Let's schedule a time to talk. Call me anytime at 615-308-8078. If I am unavailable, leave a short message, and I will call you back within 24 hours of receiving your call.
- Judy Rodman, Award Winning Recording Artist, Songwriter & Vocal Coach
"I’ve had a really life-changing series of meetings with my business mentor, Mike Coleman. He is helping me prioritize and focus my many endeavors so that I end up satisfied with the great things I wish to accomplish, with my professional and personal life in balance. His unique insight may have to do with his being a strange combination of businessman, musician, tech head, and psychologist! I highly recommend him."