Products

Playing The Right Cards: How To Successfully Market Your Small Business or Professional Services (BOOK)

At some point everyone who owns a small business or provides professional services struggles with their marketing. This is usually a result of not having a solid foundation in place that properly supports the business. This book will provide you with a clear, concise overview of marketing that will help you build that foundation. (Softbound, 96 page book)

You will learn how to:
1. Overcome both the internal and external barriers to marketing your business.
2. Consistently implement strategies that will build your business.
3. Clearly articulate what you do and who you serve.
4. Build strong, long lasting relationships.
5. Differentiate yourself and your services from the competition.
6. Put systems in place to build a better business.
7. Create the proper mindset for running a business.

You will also be introduced to the CARDS System. This system contains the five essential elements for building a successful business.

Playing The Right Cards: How To Successfully Market Your Small Business or Professional Services (MARKETING SYSTEM)

The Playing The Right Cards Marketing System is a step-by-step approach to improving your marketing, growing your business, and building a better business. It's like hiring a business coach to walk you through the process of marketing and building a business from the inside out. Filled with questions, exercises, and useful resources. (3-ring binder, 129 pages)

You will learn how to:
1. Create a compelling vision for your business.
2. Develop your unique brand and get the attention of your target market.
3. Know which strategies to implement that will have the most IMPACT on your business.
4. Clearly articulate what you do and who you serve.
5. Develop, nurutre, and leverage your business relationships to grow your business.
6. Identify your uniqueness and the differentiatiing factors that will put you ahead of the competition.
7. Put systems in place to be more effective in running the day-to-day operations of your business
8. Develop the proper mindset to become a successful business owner or professional service provider.

The Playing The Right Cards Marketing System contains the five essential elements for building a better business.

Playing The Right Cards To Build A Better Business (AUDIO CD)

Whether you are a new business owner or you have been in business for years, you will find something in this presentation that will help you improve your marketing, grow your business, and build a better business. These are proven techniques that have worked over and over again for both small business owners and professional service providers. This audio CD is a recording of a teleseminar presented in June 2009. No Fluff. Filled with valuable content you can start using immediately.

FREE transcript and handout available with purchase of Audio CD.

Playing The Right Cards: Developing Your Unique Brand (AUDIO CD)

What is your brand and how does your target market perceive your brand? Is your brand attracting the people you are meant to serve? On this audio CD, you will learn the various aspects of branding yourself, your product, or your service. This audio CD is a recording of a teleseminar presented in July 2009. No Fluff. Filled with valuable content you can start using immediately.