Products

Playing The Right Cards: How To Successfully Market Your Small Business or Professional Services (Marketing System)

The Playing The Right Cards Marketing System is a step-by-step approach to improving your marketing, growing your business, and building a better business. It's like hiring a business coach to walk you through the process of marketing and building a business from the inside out. Filled with questions, exercises, and useful resources. (3-ring binder, 129 pages)

You will learn how to:
1. Create a compelling vision for your business.
2. Develop your unique brand and get the attention of your target market.
3. Know which strategies to implement that will have the most IMPACT on your business.
4. Clearly articulate what you do and who you serve.
5. Develop, nurture, and leverage your business relationships to grow your business.
6. Identify your uniqueness and the differentiating factors that will put you ahead of the competition.
7. Put systems in place to be more effective in running the day-to-day operations of your business.
8. Develop the proper mindset to become a successful business owner or professional service provider.

The Playing The Right Cards Marketing System contains the five essential elements for building a better business.

How To Grow Your Business Using Online Social Networks (Audio CD)

Twitter, Facebook, and LinkedIn are not just novelties for high-schoolers to use to keep in touch with each other. These are real business building tools that small business owners and professionals are using to grow their business.

Social networks can help you develop your unique brand, communicate more effectively with your target audience, and more. In today's world, everyone is using online social networks to grow their businesses. If you are not making use of this amazing technology, you are losing business and missing opportunities that your competitors are grabbing.

You will learn how to:

1. Manage your online social networking strategy in as little as 15 minutes a day.
2. Use Twitter to build brand awareness for your product or your service.
3. Use Facebook to build a loyal fan base that you can grow exponentially.
4. Use LinkedIn to find out what your potential and current clients really want.
5. Current trends in online social networking.
6. The most important piece of your online social networking strategy.
7. ... And much more.

After listening to this audio CD, you will have a better understanding of how online social networking works, which ones you need to be involved with, and how to maintain your online social networks with very little time.

10 Steps To Developing Your Unique Brand (Audio CD)

Home Depot, Nike, and Rolex all know the value of having a strong, compelling brand. Do you have a brand that people can relate to, one that involves your target audience, and attracts the people you are meant to serve? Do you know what your brand is and how to develop it?

On this audio CD you will learn the keys to better branding and better marketing. Having the right tools and the knowledge you need to build your brand can have a measurable impact on your bottom line.

You will learn insights, strategies, and tactics you need to build a strong compelling brand that will get results.

You will learn 10 strategies for creating a strong, compelling brand that will put you at the top of the list when anyone thinks about you, your product, or your services.

Stop Procrastinating And Take Control Of Your Life (Audio CD)

Playing The Right Cards To Create A Successful Business (Audio CD)

Every successful business can be boiled down to five key elements: consistency, articulation, relationships, differentiation, and systems. One of the most important things you can do in your business is to gain momentum as quickly as possible ... and keep it. By implementing various aspects of these five key elements, you will gain momentum, get more clients, and make more money. These are elementary, simple, tried-and-true things you can do that will skyrocket your success.

If you want to learn to grow your business by:

1. Learning what to do on a daily basis to gain momentum in your business,
2. Using technology in the most effective way possible,
3. Clearly articulating what you do and who you serve,
4. Building better business relationships,
5. Putting the right systems in place,

then you will benefit from listening to this audio CD. These are not earth shattering concepts, but they do represent the essentials of getting more clients, increasing your revenue, and building a loyal following for your product or service.

If you are frustrated, struggling, floundering, stuck, or just not where you think you should be, then listening to this audio CD will be the best one hour investment of your time you could possibly make.

Internet Marketing Basics (includes 90 minutes of recorded material on 2 audio CDs, handout from seminar, transcript of recording)

Do you know how to get started with internet marketing? Do you know the 3 things any online (or virtual) based business needs to be successful?

If you answered "no" to both or one of the questions above ... YOU NEED THIS TRAINING!!

Internet Marketing Basics will introduce you to the key concepts of internet marketing.

Are there opportunities you are missing for promoting your business and services because you don't know how to use technology to grab these opportunities? Internet marketing is one of the most effective tools any small business owner, entrepreneur, or professional can use to promote their products or services. Don't think you can deny the power of internet marketing in today's world. Every business is tapping into the power of social media, building more effective websites, creating a buzz using blogs, article marketing, video, and a myriad of other techniques.

Would you like to learn a few strategies and techniques that will get you on your way to making money from the internet? I'm not talking about "making millions" from internet marketing. I am talking about real tools and real strategies you can use to promote your business and make more money.

There is so much hype about internet marketing. Internet Marketing Basics will help you cut through the clutter and give you information you can put to use immediately in the "real world". I will be speaking in layman's terms so anybody can understand what I'm talking about. You DO NOT have to be a "techie" to absorb this information.

On these two audio CDs, you will learn:
1. Three tools that any successful internet marketer must have in place to be successful.
2. How to create a campaign that will build your list. (THE #1 ASSET IN YOUR BUSINESS IS YOUR CUSTOMER LIST.)
3. Two marketing techniques that I'll bet your competition is not using (and if they are, they are probably not using it effectively).
4. How to build a website that attracts visitors and makes them stick.
5. How to use Google Adwords to find out what your customer wants and needs.
6. How to create free products and products to sell that will help you promote your business and create an additional revenue stream.
... AND MUCH MORE.

Many old business models are dead. Internet Marketing Basics will put you in a position to take advantage of the new business models. Whether you want to get more business on a local level or want to take your business to a national level, there is no better way than using internet marketing to do it. Listening to these 2 audio CDs will be the best 90 minute investment of your time you could possibly make.

Marketing & PR In The New Economy (Audio CD)

Wouldn't it be better to take a systematic approach to marketing and promoting your business?

To develop a systematic approach to marketing and promoting your business or services, you need the right mix of both online and offline marketing to make things work in the new economy.

Do you know what that mix is for your business? After listening to this audio CD, you will have a much better handle on how to approach both your online and offline marketing. You will have more confidence in the fact that you are doing the right things at the right time to grow your business.

If you are one of the many people who have read my little book, "Playing The Right Cards: How To Successfully Market Your Small Business or Professional Services", you know the importance of consistency, articulation, relationships, differentiation, and systems in creating a successful business. But you must know how to use all five of these components effectively in both the online and offline world whether you are working on developing your unique brand, launching a social media strategy, creating a print ad, or designing your website.

Marketing and PR in the New Economy will provide you with ideas you can use immediately to market, promote, and grow your business. You will learn how to:

1. Write sales copy that works for both online and offline promotions.
2. Integrate your current traditional marketing methods with current technology.
3. Generate buzz and get clients without spending a dime.
4. Make sure they know what you do and how it can benefit them.
5. Find the "right" people to join your social networks.
6. Use both online and offline marketing methods to strengthen your brand.
7. ... And More

You will also learn:

1. How to dramatically improve the effectiveness of your ads.
2. Basics of launching an online PR campaign.
3. The most important part of writing great copy.
4. How to use blogging and podcasting to educate your audience and get more business.
5. How to implement an article marketing strategy and create a newsletter campaign to build your credibility with your target audience.

Marketing & PR In The New Economy will give you information you can use immediately to start growing your business. You will be in a position to take advantage of almost every avenue available to you for marketing and promoting your products or services. If you learn how to integrate your online and offline marketing efforts, you will gain momentum in your marketing and your business will grow.

How To Motivate Yourself (Audio CD)

Uncover what's really behind your lack of motivation, and learn how to get motivated and
stay motivated no matter what's going on in your life!

Why do some people seem to be motivated to complete tasks and projects while other people are not? Asking this question is what inspired me to produce this 60 minute audio CD. I wanted to know why some people are motivated and others are not. I also wanted to know how someone, who is not motivated, can learn to motivate themselves to take action and complete tasks and projects.

On this audio CD, you will get "real tools" and "real resources" to help you get focused, stay motivated, and keep you moving forward. "Life" happens to everyone. Successful people stay on track and are motivated to get things done regardless of their circumstances and situation. NO EXCUSES.

Do you want to be one of the successful people, or do you want to keep making excuses and being a slacker?

In this 60 minute presentation, I will share with you what I have learned from researching and studying successful people; working with successful people; and from my own personal experience about getting motivated and staying motivated. If you want to become more successful in all areas of your life (and make more money), you have to be motivated every day to "get it done"!

On this audio CD, you will learn how to:

1. Create small successes that will keep you moving forward.
2. Stay inspired and excited about your goals so you can move through whatever obstacles you may encounter.
3. Work within the ebbs and flows of your motivation.
4. Stop sabotaging your own success.
5. Not be so hard on yourself when things don't get done.
6. Overcome the negative emotions that may interfere with your motivation.

Are you tired of sabotaging your own success and tired of making excuses? This audio CD will change your business and change your life. You will learn how to get motivated and stay motivated regardless of your circumstances.

If you learn how to motivate yourself and get things done, you will make more money and become more successful. It is that simple.

Playing The Right Cards: How To Successfully Market Your Small Business or Professional Services (BOOK)

At some point everyone who owns a small business or provides professional services struggles with their marketing. This is usually a result of not having a solid foundation in place that properly supports the business. This book will provide you with a clear, concise overview of marketing that will help you build that foundation.

You will learn how to:
1. Overcome both the internal and external barriers to marketing your business.
2. Consistently implement strategies that will build your business.
3. Clearly articulate what you do and who you serve.
4. Build strong, long lasting relationships.
5. Differentiate yourself and your services from the competition.
6. Put systems in place to build a better business.
7. Create the proper mindset for running a business.

You will also be introduced to the CARDS System. This system contains the five essential elements for building a successful business.