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There are three areas of your business that have to be working for you to move forward in your business: marketing, business development, digital media.
Marketing includes networking, direct mail, advertising, writing sales copy, speaking.
Business development includes things like sales, prospecting, lead generation, follow-up, list building.
Digital media is anything you do online. Social media, pay-per-click advertising, video, WordPress website, QR Codes, and article marketing will fall under this category.
You have to be doing all of these things every day if you want your business to grow.
It's so easy to let certain aspects of your business fall by the wayside if something starts to become difficult or too time consuming.
But you have to be aware of each of these areas and your status in each of these areas if you want to grow your business and make more money.
I see marketing and digital media as more passive ways to grow your business while the strategies under business development require a more aggressive approach.
That is why business development is sometimes disregarded. It's an area where some people tend to procrastinate. It's the hard stuff because you actually have to pick up the phone to call someone or follow-up with a potential client.
Be willing to do the hard stuff.
If you learn to focus on all three areas - marketing, business development, digital media - every day, you will reap the rewards.
To
Your Success,
Mike Coleman
P. O. Box 291642
Nashville, TN 37229
615-308-8078
www.mikecoleman.net
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