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“Much like great products, great content will only find the best people to love it if it's leveraged well.” |
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PEAK6 Online Communications Manager |
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Is marketing all about Facebook and Twitter now? I don't think so. Traditional marketing is alive and well.
But too many people are spending too much time on social media and their whole marketing strategy is out of balance.
The key is to have the right mix of traditional marketing strategies along with your online marketing strategies. You need both to survive in this new economy.
The real power of an online marketing strategy comes from the relationships you build offline using traditional marketing and having face-to-face contact with people.
What do traditional marketing and online marketing have in common?
With both strategies you must:
1. Clearly identify your target market.
2. Communicate your message to your target market.
3. Build the know, like, and trust factor.
4. Provide value.
5. Clearly articulate the benefits of working with you.
6. Be consistent in your marketing efforts.
7. Have systems in place to track your progress. (You have to know your numbers.)
8. Differentiate yourself from everyone else out there who is providing the same service.
And they both require a lot of hard work.
Don't view social media and other online marketing techniques as THE way to market your business. They are just tools in your marketing toolbox and nothing more.
To
Your Success,
Mike Coleman
P. O. Box 291642
Nashville, TN 37229
615-308-8078
www.mikecoleman.net
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