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“In a knowledge economy, a good business is a community with a purpose, not a piece of property.” |
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Charles Handy, Harvard Business Review, December 2002 |
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On January 15, 2009, US Airways Flight 1549 was forced to do an emergency landing in the Hudson River. It was a miraculous event because no lives were lost. This was an amazing and heroic feat.
The pilot's name was Chesley “Sully” Sullenberger. He, along with the entire crew of Flight 1549, was later awarded the Master's Medal of the Guild of Air Pilots and Air Navigators.
But something else happened that day. The first photo of the plane floating in the Hudson River was posted to Twitter by Janis Krums from his iPhone.
If you go to Twitter.com and do a search on #flight1549, you will find a community of people who are still posting information on this topic. The # sign in front of flight1549 is called a hashtag in Twitter.
The hashtag allows anyone on Twitter to create a community of like-minded people who want to discuss and stay updated on a particular topic. They just have to include the # sign in front of the word they want to track when they tweet something related to the topic. It makes it easier to find in a search.
You can do the same thing using groups in LinkedIn and in Facebook. You can build a community of like-minded people.
I also see organizations using Facebook Pages for charity events and for rallying people around a specific cause.
A community can be built around a charity, an organization, an individual, or a business. It can be used to create awareness and to build a following of people who want to be associated with a certain brand.
Are you building a community around your business? The opportunity is there on all three of the major social media platforms – Twitter, LinkedIn, and Facebook.
Social media is all about having conversations and those conversations are generally built around a specific topic. And you can drive that conversation if you are using the right tools. You can drive the public’s perception of your brand and what you stand for.
What would have cost thousands of dollars a few short years ago can now be done by just spending a little time and becoming involved in the digital community.
Are you doing this or are you letting other people drive the conversation? Are you building a community or are you flying solo?
You can build brand evangelists around your company or small business just by taking the time to build a community of like-minded people through social media and driving the conversation.
What a wonderful world!
To
Your Success,
Mike Coleman
P. O. Box 291642
Nashville, TN 37229
615-308-8078
www.mikecoleman.net
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