You have probably seen this strange image on real estate signs, on television commercials, in newspaper ads, and magazines. It looks like a weird barcode.

This is a QR Code (or Quick Response Code).

Here's how it works.

You need a smart phone (iPhone, Android, Blackberry, or Windows) and a QR Code reader, which you can download for free to your smart phone.

When you see a QR code, just launch your QR Code reader on your smart phone and point it at the image. It will take you directly to the merchant's website or a video or to whatever location they chose when they created the QR Code.

If you scan the QR Code in this newsletter, you will go directly to my website.

This is a great way to get your marketing message to your target audience.

For example, realtors are using QR Codes on signs to go directly to a video walk-through of the home they are advertising so potential buyers can watch the video on their smart phone.

I am starting to find more musicians who are interested in doing this. I don't know how many times I have seen a band's website on a flyer and never went to their website. How valuable would it be to the musician or a band if someone could click on a QR Code on their flyer and go directly to a video web page that showcased their performance?

Business owners could use the QR Code to go to a web page that has a 2 minute video of their marketing message. Much less expensive than a TV commercial and much more effective.

Now is the best time ever to start a business. We have tools available that make it so much easier to build a business than it was a decade ago.

Take advantage of this new technology to build and grow your business.

To Your Success,