I am a big believer in measuring everything in your business to make sure you are maximizing every opportunity that's presented to you. You can't benchmark anything in your business without knowing your numbers.

Don't spend money on anything you can't measure. You have to know your return on investment for every dollar you spend. And you also have to know your return on investment for every task you perform in your business.

Here are three areas in your business you need to benchmark - prospecting sales calls, website, time.

Prospecting sales calls should be measured and analyzed constantly. You can do this by creating something as simple as an excel spreadsheet to track your results.

Create columns for calls made, how many people you talked to, proposals sent, closed deals, etc. Just create something that works for you so you can track your numbers. Keep it simple.

How many visitors are you getting to your website every day? Is one of your pages getting more traffic than any of the others? Is the copy on this page the best it can be?

Google Analytics will give you all this information and more. You can benchmark the performance of your website just like every other aspect of your business.

Many times a lack of results or lack of consistent income in a business can be traced back to poor time management. There is nothing more important in your business than being aware of how you are spending your time and spending it wisely.

Here is an exercise you can do to improve your time management skills. Keep track of every minute of every day for two weeks.

At the end of two weeks, review how you spent your time and look for areas where you could improve. This is a real eye-opener for most people.

You cannot stay in business without benchmarking and measuring every aspect of your business. Everything can be measured. And if it can't be measured, then you may not need to do it.

 

To Your Success,