Copywriting

Having great copy on your website, in your direct mail campaigns, in your brochures, on your online social networks, in your advertising, and in your other promotional materials is an essential component to increasing customer response and increasing sales.

My objective is to communicate your message in the most effective and targeted way possible. Having great copy in all your promotional materials will have a huge impact on your image and on the image of your business.

I will take the basic information for your business and convert it into compelling content that gets results. This will put you one step ahead of the competition, strengthen your attraction factor, and make all your marketing efforts more effective.

What makes me different from other copywriters? I listen. I learn everything I can about you and your business so the copy that is written reflects the image you want to project for your business.

Website

Your website is your silent sales force. When someone searches the internet for you or your business, what do they find? What is the image you want to project? People are busy and they don’t want to waste time on a website that is difficult to navigate or understand. They want information and they want it fast. The more effective you are in communicating your message, the more effective you will be in capturing and keeping your visitors attention and making the sale. Your website can improve your credibility and give customers a better impression of your business. Sometimes your website will be the first point of contact for someone wanting to learn more about what you do. Are you missing business that you don’t even know you are missing by having a website that doesn’t communicate your message in a clear, intelligent, and concise way? I will help you communicate that message in a way that makes visitors to your site take action.

Brochures

Your brochure can be an extremely powerful marketing tool if it communicates your message effectively or it can be just another piece of paper that gets trashed as soon as you are out of sight. The first and most important part of your brochure is the front. Do you have a compelling message on the front of your brochure that will make your prospects open it to learn more. If it is unopened, you have just wasted hundreds or in some cases thousands of dollars. You have also wasted a lot of time putting together a promotional piece that is ineffective. I will help you write a brochure that gets opened and gets read.

Direct Mail

Among other things, an effective direct mail campaign can generate leads, increase sales, and drive people to your website if it is written in the proper way. It must be very targeted and get to the point quickly. So many times I have seen well intentioned people launch ineffective direct mail campaigns and spend hundreds of dollars only to get no response from their intended target market. I will help you write copy for your direct mail that will increase your chances of getting a response from the people you are meant to serve.

Don’t waste any more time or money on ineffective marketing materials. CONTACT MIKE TODAY to get a quote and to discuss how you can be more effective in all areas of your business by creating better content for your promotional materials.