What Are You Crying About?
I recently saw several segments on different news programs about the crying wife. Go to YouTube and do a search on the crying wife and you will find numerous video clips of her crying after watching different movies. If this piques your interest, you can go to www.cryingwife.com to learn more about her and her family. If you go to the website, you will also find a bio explaining how all this happened and why her significant other took it upon himself to start videotaping her. Cute … but really, who cares?
Here is my point. On their website, you will find her “story”. By reading the bio and other parts of the website and watching the YouTube videos, you get to know something about her and her family. By using technology, they piqued the interest of several news media outlets and got the attention of hundreds of thousands of viewers on the internet by telling their story.
Are you doing this in your business? Are you letting your target audience get to know you through online media such as YouTube, your website, Facebook, and your other social networks? Are you telling your story in the most effective way possible and making an emotional connection with your audience? This is like word-of-mouth advertising on steroids.
Creating a good story is one of the best things you can do for yourself and for your business. You must have a great story if you want to create a strong, compelling brand.
Here are a five tips for creating your story:
1. Let them know why you are doing what you are doing. Why did you choose the business you are in? Give your audience a little background information.
2. Shoot for total transparency. Don’t try to be so “professional”. Be honest and be authentic.
3. Communicate what differentiates you from everyone else in your field.
4. Make sure you communicate the unique value you bring to the marketplace.
5. Be consistent with your story. Make sure the bio you have on your website matches your information on all your social networks. Consistency sells.
Always be looking for ways to improve on your story. As your life and your business evolves, let people know about this. Keep your story up-to-date. Most people are interested in this type information if they are going to do business with you. This is your opportunity to start building the know, like, and trust factor before you have your first one-on-one meeting with a potential client.
Here is my point. On their website, you will find her “story”. By reading the bio and other parts of the website and watching the YouTube videos, you get to know something about her and her family. By using technology, they piqued the interest of several news media outlets and got the attention of hundreds of thousands of viewers on the internet by telling their story.
Are you doing this in your business? Are you letting your target audience get to know you through online media such as YouTube, your website, Facebook, and your other social networks? Are you telling your story in the most effective way possible and making an emotional connection with your audience? This is like word-of-mouth advertising on steroids.
Creating a good story is one of the best things you can do for yourself and for your business. You must have a great story if you want to create a strong, compelling brand.
Here are a five tips for creating your story:
1. Let them know why you are doing what you are doing. Why did you choose the business you are in? Give your audience a little background information.
2. Shoot for total transparency. Don’t try to be so “professional”. Be honest and be authentic.
3. Communicate what differentiates you from everyone else in your field.
4. Make sure you communicate the unique value you bring to the marketplace.
5. Be consistent with your story. Make sure the bio you have on your website matches your information on all your social networks. Consistency sells.
Always be looking for ways to improve on your story. As your life and your business evolves, let people know about this. Keep your story up-to-date. Most people are interested in this type information if they are going to do business with you. This is your opportunity to start building the know, like, and trust factor before you have your first one-on-one meeting with a potential client.
posted by Mike Coleman @ 12:02 PM
0 Comments:
Post a Comment
<< Home