Spending Time With The Wrong Crowd

What is the purpose of creating your own unique brand? The main objective of creating a brand is to create a relationship of trust. What do your prospects think of when they hear someone mention your name? Do they see a person who delivers value every time or do they see someone who is misleading and not trustworthy? Your logo, your colors, the clothes you wear,the way you walk, and the way you talk play a part in the public's perception of your brand. All of these things come together to create your unique brand. In other words, everything you do and everything you say contributes negatively or positively to your brand.

One component of your brand that most people never think about is people who will never buy your product or service. The people you do not serve are a part of your brand. It's very important to be clear on this. We are always trying to serve our target market or our core group that wants our product or service. Are you clear on who does not want and will never want your product or service?

I see business owners attending networking functions that will never give them a return on their investment of time. They are attending events that do not attract their ideal client. Knowing what you don't want and knowing the market you are not meant to serve is an important aspect of your brand. It will save you a lot of time and a lot of heartache if you take the time to get clear on this. We like to think that everyone is a potential client or prospect but that is just not true. Make sure your focus is on organizations, events, networking functions, etc. that attract your ideal client.

Take a few minutes and make a list of people, businesses, and organizations you either don't serve or that you don't want to serve. You may be surprised to find you have been spending time with the wrong crowd.